Communication in Responsible Business
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A01=Oliver Laasch
A01=Roger N. Conaway
Author_Oliver Laasch
Author_Roger N. Conaway
Category=KJMV7
Category=KJP
Category=KJS
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9781606493243
- Weight: 272g
- Dimensions: 152 x 228mm
- Publication Date: 30 Aug 2012
- Publisher: Business Expert Press
- Publication City/Country: US
- Product Form: Paperback
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Stakeholders today want to know about your company's social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.
Roger N. Conaway, Professor of Business, Tecnologico de Monterrey (ITESM), San Luis Potosi, Mexico.
