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Communication in Sport Management

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advanced sport communication analysis
Age Group_Uncategorized
Age Group_Uncategorized
athlete branding strategies
athlete brands
automatic-update
B01=Paul M. Pedersen
brand communication
broadcasting rights
Category1=Non-Fiction
Category=GTC
Category=H
Category=JFD
Category=KC
Category=KNSG
Category=KNSP
Category=SCBM
Category=WSBM
college athletics
COP=United Kingdom
crisis communication
crisis management in sports
Delivery_Pre-order
digital fan engagement
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_sports-fitness
esports
esports communication research
fandom
fantasy sport
health communication
Language_English
online abuse
online abuse prevention
PA=Not yet available
Paul Pedersen
Price_€100 and above
PS=Forthcoming
public relations
social media
Social Network Analysis
softlaunch
sport business
sport communication
sport management
sport media studies
sport scandals
sports broadcasting
video games

Product details

  • ISBN 9781032859019
  • Weight: 600g
  • Dimensions: 156 x 234mm
  • Publication Date: 11 Nov 2024
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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Description

This book presents cutting‑edge perspectives on Communication in Sport Management, a core component of contemporary sport business.

Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multi‑disciplinary perspectives, including communication and media studies, management, finance, and sociology, this book examines cutting‑edge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal.

Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting.
About

Paul M. Pedersen, PhD, is Professor of Sport Management at Indiana University Bloomington, USA, and founding editor of the International Journal of Sport Communication (IJSC).