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Communication in Sport Management

€56.99
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advanced sport communication analysis
athlete branding strategies
Category=GTC
Category=JBCT
Category=KNS
Category=SCBM
crisis management in sports
digital fan engagement
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eq_business-finance-law
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eq_nobargain
eq_non-fiction
eq_society-politics
eq_sports-fitness
esports communication research
online abuse prevention
sport media studies

Product details

  • ISBN 9781032859026
  • Weight: 440g
  • Dimensions: 156 x 234mm
  • Publication Date: 21 May 2026
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

This book presents cutting‑edge perspectives on Communication in Sport Management, a core component of contemporary sport business.

Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multi‑disciplinary perspectives, including communication and media studies, management, finance, and sociology, this book examines cutting‑edge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal.

Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting.
About

Paul M. Pedersen, PhD, is Professor of Sport Management at Indiana University Bloomington, USA, and founding editor of the International Journal of Sport Communication (IJSC).