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Communication Research Measures

Rebecca B. Rubin | Philip Palmgreen | Howard E. Sypher
€291.40
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A01=Howard E. Sypher
A01=Philip Palmgreen
A01=Rebecca B. Rubin
academic communication metrics
affinity-seeking instrument
Author_Howard E. Sypher
Author_Philip Palmgreen
Author_Rebecca B. Rubin
Behavior Alteration Techniques
Category=GTC
Category=JMB
Coefficient Alpha
Communication Apprehension
communication theory scales
Communicative Competence Scale
Concurrent Validity
CSQ
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Hold
Honesty
Independent
Instructional Communication
International Communication Association
interpersonal communication
Likert Type Scale
Main
mass communication
Opera
organizational communication
Parasocial Interaction
psychometric assessment tools
quantitative communication measurement instruments
quantitative research methods
reliability validity analysis
Reported Cronbach Alphas
Semantic Differential
Soap
social science measurement
Split Half Reliability
Strong
Test Retest Reliabilities
Tv
Tv Message
Tv News
Tv Viewing

Product details

  • ISBN 9780805852431
  • Weight: 930g
  • Dimensions: 152 x 229mm
  • Publication Date: 15 May 2004
  • Publisher: Taylor & Francis Inc
  • Publication City/Country: US
  • Product Form: Hardback
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Description

The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.

Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts.
Originally published by Guilford Press in 1994, now available from Routledge.
About Howard E. Sypher | Philip Palmgreen | Rebecca B. Rubin
Rebecca B. Rubin (Kent State University, USA) (Author) ,  Alan M Rubin (Kent State University, USA) (Author) ,  Elizabeth E. Graham (Kent State University, USA) (Author) ,  Elizabeth M. Perse (University of Delaware, USA) (Author) ,  David Seibold (University of California at Santa Barbara, USA) (Author)

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