Communication Science Theory and Research

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A01=Ascan Koerner
A01=David R. Ewoldsen
A01=Marina Krcmar
advanced graduate communication studies
agenda setting theory
Attitude Behavior Relationship
Author_Ascan Koerner
Author_David R. Ewoldsen
Author_Marina Krcmar
Category=GTC
Category=JBCT
Cognitive Response Perspective
communication history
communication research
communication scholarship
communication studies
communication theory
Computer Mediated Communication
Dissonance Arousal
EPPM
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Evaluative Conditioning
Event Indexing Model
Family Communication Patterns Theory
Fear Appeal Message
Health Belief Model
High Sensation Seekers
Hypodermic Needle Model
intercultural dialogue
mass media effects
organizational discourse
Original TRA
Parasocial Interaction
Partner Interference
qualitative analysis
quantitative research methods
Random Assignment
SEU
Social Judgment Theory
Social Penetration Theory
Social Science Research
Sociocognitive Theory
Uncertainty Reduction Theory
Vice Versa
Violent Video Game Play
Young Men

Product details

  • ISBN 9780415533843
  • Weight: 560g
  • Dimensions: 152 x 229mm
  • Publication Date: 24 May 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars. The work defines communication, reviews its history, and provides a broad look at how communication research is conducted. It also includes chapters reviewing the most frequently addressed topics in communication science. This book presents an overview of theory in general and of communication theory in particular, while offering a broad look at topics in communication that promote understanding of the key issues in communication science for students and scholars new to communication research. The book takes a predominantly "communication science" approach but also situates this approach in the broader field of communication, and addresses how communication science is related to and different from such approaches as critical and cultural studies and rhetoric. As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.

Marina Krcmar is Professor of Communication at Wake Forest University.

David R. Ewoldsen is Professor of Media & Information at Michigan State University.

Ascan Koerner is Associate Professor of Communication at the University of Minnesota.

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