Communication Yearbook 14

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agenda setting theory
American Speech Language Hearing Association
Attitudinal Similarity
attraction
Attraction Paradigm
audience analysis
Bogus Stranger
california
Category=GTC
Children's Activity Patterns
compliance
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
gaining
HUAC
HUAC Hearing
hypothesis
Intermedia Agenda Setting
interpersonal
mass media influence on society
Mass Media Reception
media effects research
Michigan State University
MPP
organizational communication
PLS.
polytechnic
Propaganda Analysis
Propaganda Critique
propaganda studies
public opinion dynamics
Reason Giving
Reinforcement Sources
repulsion
research
Rocky Horror
Rocky Horror Picture Show
Social Information Processing
state
Tv Consumption
Tv Viewing
Unplanned Discourse
Vice Versa
West Germany
Young Man

Product details

  • ISBN 9781032243184
  • Weight: 816g
  • Dimensions: 152 x 229mm
  • Publication Date: 01 Feb 2022
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Communication Yearbook 14, originally published in 1991 delves into research concerned with: audiences - their effect on the mass media and how the mass media effect them; the quality of mass media performance and public opinion; the study of contemporary media from an organization studies approach; the implications of propoganda; the pressure of public opinion; and media agenda setting, among other issues. Commentaries provide refreshing viewpoints to each chapter, enhancing each chapter with complementary, or sometimes competing perspectives. Once again Anderson has brough together an internationally distinguished team of contributors who have created a forum for discussing cutting-edge topics in the field.

James A. Anderson