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Community Building for Marketers

Areej AbuAli
€33.99
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A01=Areej AbuAli
Areej AbuAli
Author_Areej AbuAli
Brand Advocacy
brand advocacy programs
Brand Communities
brand community mission and values
brand community strategy
brand-led community engagement
brand-led conversation strategies
Buffer community example
building brand loyalty
building trust through brand communities
case studies in community marketing
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Community
community advocacy strategy
Community Building
community building for marketers
community content strategy
Community Marketing
community marketing best practices
community marketing frameworks
community marketing leadership
community program management
customer engagement through communities
customer relationship building
customer retention through communities
customer-centric marketing communities
customer-led community design
defining community success metrics
digital community strategy
Digital Marketing
engaging niche brand audiences
eq_bestseller
eq_business-finance-law
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eq_nobargain
eq_non-fiction
frameworks for sustainable communities
growing engaged brand communities
Kogan Page
long-term business growth through communities
loyalty-building marketing tactics
marketing and community alignment
marketing leadership in community building
marketing ROI from communities
marketing-driven community initiatives
measurable community impact
measuring community engagement
metrics for community ROI
mid-career marketer toolkit
nurturing loyal customers
online community growth strategies
optimizing community marketing
Partnership Marketing
practical guide to brand communities
Sanity brand community
scalable community building
starting a brand community
step-by-step community building guide
strategic community growth planning
sustaining customer communities
TEFL Org community case study
transforming customers into brand advocates

Product details

  • ISBN 9781398616936
  • Weight: 402g
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Mar 2025
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

Looking to harness the power of brand communities to boost engagement and loyalty?

SHORTLISTED: Business Book Awards 2026 - Sales & Marketing

Community Building for Marketers is a practical, detailed guide designed for mid-career marketing professionals eager to develop and optimize thriving brand communities. This step-by-step resource provides proven frameworks to help you build community strategies that deliver measurable impact and strengthen customer relationships from expert Areej AbuAli.

You'll learn how to:
- Develop and implement a clear vision, mission and set of values for your community
- Apply principles to start, grow and sustain engaged brand communities
- Define success metrics tailored to your business goals and community type
- Learn from real-world examples including Buffer, Sanity and The TEFL Org
- Optimize community marketing to transform customers into active brand advocates

Filled with actionable tools and expert insights, this book empowers you to lead community initiatives that enhance brand loyalty and drive long-term business growth.

Themes include: Community marketing, brand engagement, customer loyalty, marketing strategy, real-world examples, career growth
About Areej AbuAli
Areej AbuAli is the founder of Women in Tech SEO, a global community in marketing and tech. Founded in 2019, Women in Tech SEO has over 10,000 global members and 50,000 followers who connect through online groups and in-person conferences in the UK, Europe and USA. Based in the UK, Areej AbuAli is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate. In 2024, she was awarded a place in the BIMA 100 list for the Champions for Change: People category.

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