Product details
- ISBN 9781041090618
- Dimensions: 152 x 229mm
- Publication Date: 25 Aug 2026
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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The right business model is essential for success in a fast-moving and interconnected world, and it starts with concept development.
This is the in-depth manual to building and executing strategy amidst complex external and internal driving forces. Building on the foundation of his first book, international business leader and consultant Staffan Hedén clarifies and expands his unique business model framework, showing how to create, build, and retain value while strengthening relationships with all stakeholders. The book offers important insights on navigating a tumultuous sociopolitical and economic environment, dealing with issues such as regional conflicts, cyber risk, climate change, and AI and other technological developments. Introducing the tools SETAI and SOAP, it presents a detailed roadmap for alternative paths for product and service development, recognizing the need for global organizations to constantly map new customer groups, find new ways to sell and price their products, and set up new collaborations.
This thought-provoking book is an ideal resource for owners, board members, and managers at medium to large companies, as well as MBA and advanced business students.
Dr. Staffan Hedén has a long successful career as a business leader, consultant, and academic. For the past 30 years, he has been fully focusing on understanding and developing expert knowledge that contributes to healthy and profitable growth in medium and large companies, especially companies operating in several international markets. The knowledge that has been developed focuses on clarifying what strategies are required, understanding bottlenecks, using resources better, and being able to visualize unique abilities. At the core, it is about understanding how individuals best create performance and how different groups value loyalty. Dr. Hedén has been working with over 150 international groups of companies (in whole, parts or as a mentor), conducted more than 3,000 interviews focusing on business model innovation and created over 1,500 seminars in the field.
