Comparative Handbook of Redesigned Sales and Marketing Management in the Digital Era
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- ISBN 9781837423736
- Dimensions: 152 x 229mm
- Publication Date: 30 Nov 2026
- Publisher: Emerald Publishing Limited
- Publication City/Country: GB
- Product Form: Hardback
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In an age defined by rapid technological transformation, traditional sales and marketing paradigms are being reshaped by the competitive pressures of the digital landscape. A Comparative Handbook of Redesigned Sales and Marketing Management in the Digital Era offers a rigorous comparative analysis of these evolving practices, grounded in evidence-based insights and advanced modelling.
With a focus on emerging pillars of the buying and selling process, the book maps the tactics and strategies necessary for success in a digitally driven world. From the integration of current innovations to the anticipation of future technological advancements, the book presents a forward-looking roadmap for navigating the complex, interconnected realities of modern sales management.
Designed to serve business professionals, academics, students, and broader stakeholders, the author examines the outcomes, conflicts, and opportunities inherent in this shift, offering a nuanced discussion of its implications for organisations and their ecosystems.
Nasiye Cigdem Uluc is a certified health economist from University of York, UK with a PhD degree in Contemporary Management. She is also a visiting lecturer at Beykent University, Istanbul teaching entrepreneurship, customer management, digital marketing and financial literacy at the Faculty of Economics and Administrative Sciences. Uluc is a business professional with more than 25 years of experience in international sales, marketing, commercial excellence and management working in global corporate firms mainly in the healthcare sector.
