Competitive Marketing (RLE Marketing)
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€378.20
A01=John O'Shaughnessy
Adaptive Criteria
advertising
Author_John O'Shaughnessy
Benefit Segmentation
Brand Image
Category=KJS
Choice Criterion
Competitive Marketing
consumer behaviour analysis
distribution channels
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Experience Curve Effects
Experience Curve Pricing
GE Business Screen
Growth Share Matrix
IBM Product
Informational Conformity
Life Cyde
market segmentation
Market Share Advancement
marketing
marketing planning
Multiattribute Model
Peripheral Route
Personal Selling
Pr Ic
pricing strategies
Private Label
Product Dass
Product Life
Relative Market Share
Riyal Brands
RLE
sales management techniques
strategic marketing decision making
Tv Commercial
Workload Approach
Product details
- ISBN 9781138792876
- Weight: 1519g
- Dimensions: 189 x 246mm
- Publication Date: 22 Aug 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
