A01=Richard Pettinger
accessible
Author_Richard Pettinger
book
business
Category=KJC
Category=KJF
competition
competitive
competitive strategy
edge
environment
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
experienced manager
expert
forces
fundamental
guide
ideas
inside
knowledge
need
practical
subject
topup
youre
Product details
- ISBN 9780470779309
- Weight: 726g
- Dimensions: 193 x 239mm
- Publication Date: 02 Apr 2009
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Paperback
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Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.
This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.
Chapters include:
- What Competitive Strategy actually is
- The foundations of strategy and the five forces of competition
- Assessing the competition and strategic management in action
- Developing a competitive strategy
- Looking to the future and mergers and acquisitions
Richard Pettinger is a lecturer in Business Management at University College London where he teaches undergraduate, postgraduate, MBA and international courses. Richard is the adapting author of Managing For Dummies and Weekend MBA For Dummies.
