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Ernst & Young LLP | Dwight W. Catherwood | Richard L. Van Kirk

Complete Guide to Special Event Management

★★★★★
★★★★★
€70.99
Title
A01=Dwight W. Catherwood
A01=Ernst & Young LLP
A01=Richard L. Van Kirk
advertising
Author_Dwight W. Catherwood
Author_Ernst & Young LLP
Author_Richard L. Van Kirk
bidding
Category=KJP
communities
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
ins
market
outs
promote events
promoters
revenue
risks
role
your market

Product details

  • ISBN 9780471549086
  • Weight: 578g
  • Dimensions: 162 x 239mm
  • Publication Date: 04 May 1992
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: US
  • Product Form: Hardback
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Description
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
About Dwight W. Catherwood | Ernst & Young LLP | Richard L. Van Kirk
Ernst & Young is a multinational professional services firm headquartered in London, England, United Kingdom. EY is one of the largest professional services firms in the world and is one of the "Big Four" accounting firms.