A01=Nancy Cox
aris's
Aris's Birmingham Gazette
Author_Nancy Cox
Bianchi's Model
birmingham
Britannia Languens
Category=KCZ
Category=KJM
Category=N
Category=NHTB
commercial innovation analysis
Compleat Tradesman
Complete English Tradesman
consumer culture history
Consumer Revolution
credit management practices
distribution systems study
early
Early Modem Period
early modern retailing
East Hoathly
english
English Urban Renaissance
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Fixed Shop Retailing
gazette
inventories
Local Trading Community
London Tradesman
Manchester Mercury
modem
Muster Roll
period
pre-industrial British retail sector
probate
Probate Inventory
Probate Records
Purefoy Letters
retailing
Retailing Tradesman
Rich Goods
Shop Tax
shopkeeper networks
Tea Pots
Trade Card
Tudor Economic Documents
Woollen Draper
Young Man
Product details
- ISBN 9781138249950
- Weight: 530g
- Dimensions: 156 x 234mm
- Publication Date: 26 Aug 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
The Complete Tradesman redresses the relative paucity of studies on the history of retailing before 1800. Based upon extensive research into diverse trade sources, Cox takes issue with the surprisingly resilient stereotype of the 'dull' and 'out of date' shopkeeper in the early modern period, showing that the retailing sector was well adapted to the social and economic needs of the day and quick to exploit new opportunities. Chapters cover not only distribution, shop design, customer relations and networks between tradesmen, but also attitudes to retailing, official controls, and the response to novelty. By throwing light on subjects hitherto overlooked and challenging existing whiggish preoccupations with progress towards modern retailing systems, this study signals a new approach to the history of retailing. The focus is placed on assessing how far tradesmen, especially shopkeepers, satisfied and stimulated contemporary desires for consumer goods.
Dr Nancy Cox is Honorary Research Fellow and Academic Editor/Dictionary Project at the University of Wolverhampton, UK. Previous books for Ashgate include The Complete Tradesman: A Study of Retailing, 1550-1820 and, with Karin Dannehl, Perceptions of Retailing in Early Modern England.
