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Constructing the Persuasive Portfolio

Margaret Fletcher
€65.99
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A01=Margaret Fletcher
academic portfolio assessment
Age Group_Uncategorized
Age Group_Uncategorized
architectural presentation techniques
architectural student portfolio guide
architecture portfolio
Author_Margaret Fletcher
automatic-update
binding methods
Bone Folder
Category1=Non-Fiction
Category=AMC
Category=AMD
Category=AMV
color families
Color Models
Content Narrative
COP=United Kingdom
Cover Board
Cover design
creative work documentation
Delivery_Delivery within 10-20 working days
design portfolio strategies
Diagram Labels
Digital Portfolio
elevation
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Full Bleed
Graphic Design Basics
Graphic Layout
graphic layout principles
graphic punctuation
Graphic Representation Strategies
gutters
Half Title Page
hanglines
Helvetica Neue
Image Hierarchy
Language_English
Layout Grids
Line Weight
models
Online Printing Service
PA=Available
Page Margins
portfolio Components
Portfolio Design
Portfolio Format
Portfolio Organization
precedent
presentation documentation
Price_€50 to €100
Print Portfolio
Printed Portfolio
process material
project documentation
project narrative
Project Title
PS=Active
renderings
RGB Color Model
section
site analysis
site plan
softlaunch
Storyboarding
Studio Critic
typographic hierarchy
Typography guidelines
typography selection
use of white space
Vertical Page
visual communication methods
Visual gravity
Visual Hierarchy
Visual Narrative
visual pace
Web Portfolio
Web Safe Colors
White Space

Product details

  • ISBN 9781138860971
  • Weight: 640g
  • Dimensions: 189 x 246mm
  • Publication Date: 08 Sep 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Description

Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout.

You will learn how to:
-Identify your readership
-Collect, document, and catalog your work
-Organize your portfolio
-Visually structure your portfolio
-Design your layout
-Manage both printed and digital portfolio formats

As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!
About Margaret Fletcher

Margaret Fletcher is an assistant professor of architecture in the College of Architecture, Design and Construction at Auburn University in Auburn, Alabama, USA.

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