construction of public opinion in a digital age

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A01=Catherine Happer
Author_Catherine Happer
branding
Brexit
Category=JBCT1
Category=JHB
Category=JPWA
class
collective user
content moderation
crisis
critical media
culture
democracy
digital
education
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
focus groups
forthcoming
gatekeeping
ideology
journalism
lies
media culture
media sources
mis-management
mistrust
online communities
opinion
platforms
power
public opinion
publics
qualitative
self censorhip
social change
social media
technology
TikTok
Trump
trust
Twitter

Product details

  • ISBN 9781526198334
  • Weight: 297g
  • Dimensions: 156 x 234mm
  • Publication Date: 23 Jun 2026
  • Publisher: Manchester University Press
  • Publication City/Country: GB
  • Product Form: Paperback
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This book presents a new conceptual model for understanding the role of the media in the construction of public knowledge, belief and opinion in the context of a radically changed communications infrastructure. Drawing on a series of empirical studies conducted over nearly a decade, Happer deploys evidence of a ‘disconnect’ between neoliberal media and the public which is rooted in a disaffection with a mainstream political culture which has failed to deliver the societal outcomes promised. As people are pushed towards alternative digital sources, new communities of opinion are produced in ways which polarise publics and ultimately limit the potential for social change.

Offering an innovative and urgently needed new sociological analysis, this book is required reading for an inter-disciplinary field of media, journalism, and politics/IR which has largely abandoned questions of media power and public opinion management, as well as policymakers, science communicators and journalists.

Catherine Happer is Professor of Media Sociology at the University of Glasgow and Director of the Glasgow University Media Group.

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