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Consumer Behavior Analysis

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Alternating Treatment Design
Behavior Analysts
Behavior Analytic Consumer Research
Bpm
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Category=JMA
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Category=KC
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consumer behavior
Consumer Behavior Analysis
Consumer Behavior Setting
consumer choice
consumer decision
consumer demands
consumer psychology
Consumer's Learning History
Consumer’s Learning History
Counterfeit Buyers
Dish Detergent
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eq_business-finance-law
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Generalized Matching Law
Higher Informational Level
In-store Experiment
Informational Punishment
marketing strategy
marketing theory
Matching Law
OBM Intervention
OBM Research
OBM Study
organizational behavior
Radical Behaviorism
Relative Sales
Savory Biscuits
Shopping Occasion
Target Brand
Utilitarian Level
Utilitarian Reinforcement
VA Service

Product details

  • ISBN 9780415519205
  • Weight: 660g
  • Dimensions: 174 x 246mm
  • Publication Date: 28 Mar 2013
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms.

This book comprises articles originally published in the Journal of Organizational Behavior Management.
About
Donald A. Hantula is an organizational psychologist, Associate Professor of Psychology, member of the Interdisciplinary Masters Program in Applied Behavior Analysis and Director of the Decision Laboratory at Temple University, USA. Victoria K. Wells is Senior Lecturer in Marketing at Durham Business School at the University of Durham, UK. Previously she was a Strategy and Research Associate and Lecturer in Marketing at Cardiff Business School, UK. She has also worked in industry as an Account Executive in marketing communications.