Consumer Behaviour (RLE Consumer Behaviour)
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A01=Gordon Foxall
A01=Gordon R. Foxall
advertising
Affect Brand Preferences
attitude formation research
Author_Gordon Foxall
Author_Gordon R. Foxall
behavioural science in marketing practice
Category=JMJ
Category=KJS
Category=KJSM
Child Consumer Socialisation
Confer
Consumer Behaviour
Consumer Choice Behaviour
consumer decision models
Consumer Loyalty
consumer motivation theory
Consumer Socialisation
Convenience Foods
Denture Cleanser
Edwards Personal Preference Schedule
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Fear Appeals
Follow
group influence analysis
Husband Wife Interaction
Lower Class Respondents
marketing
marketing management strategies
Modern Family
Negro Subculture
Opinion Leaders
Previous Purchase Experience
Reference Group Influence
Reference Point Effects
Repressed Motives
social psychology applications
Split Half Method
Store Loyalty
Subliminal Perception
Word Of Mouth
Product details
- ISBN 9781138832367
- Weight: 362g
- Dimensions: 138 x 216mm
- Publication Date: 26 Nov 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
