A01=Robin K Andersen
advertising strategies
Associative Drift
Associative Language
audience segmentation
Author_Robin K Andersen
Better Life
Category=JB
Category=JHB
Cheaper Labor Pools
Commercial Messages
consumer culture
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Focus Group Techniques
Gulf War resembled advertisements
Harwood Study
Lifestyle Enclave
marketing communication
media economics
Murphy Brown
NBC
NBC Executive
NBC's Nightly News
NBC’s Nightly News
Night Beat
postmodern media theory
presidential election
Prime Time Tv
product placement in television fiction
programming environments
Tabloid Tv
Talk Show Discourse
Taster's Choice
Taster’s Choice
Turkey Parts
Tv Advertising
Tv Character
Tv Program
TV Programming
Tv Representation
Tv Violence
UN
Young Man
Product details
- ISBN 9780367154622
- Weight: 458g
- Dimensions: 152 x 233mm
- Publication Date: 31 Oct 2022
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
Product placement is now an integral part of what is considered the highest-quality fiction programming on television. Throughout the history of television, until now, direct product placement within fiction has not been a significant marketing strategy. This broadcasting/marketing configuration marks a another definitive step in the history of the commercialization of television. This book is an exploration of the interconnections between media economics and communication discourse. The recessionary, highly competitive economic environment of the 1980s, which affected networks, independent broadcasting, and the media industry in general, has been widely noted in the business pages of the national press. But the dramatic effects on programming wrought by the financial strategies of this period are yet to be understood. Marketing factors account for the heightened emphasis on programming environment during the 1980s. But what are the full implications of the practice of audience marketing and the creation of appropriate programming environments?
Robin Andersen is associate professor of communication at Fordham University.
