Consumer Management in the Internet Age
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A01=Joshua Sperber
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Author_Joshua Sperber
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Business
Business communication
Business Management
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Communication studies
Consumption
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Digital labor
Digital studies
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Internet
Labor
Language_English
New media
Online business
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Product details
- ISBN 9781498592215
- Weight: 395g
- Dimensions: 162 x 230mm
- Publication Date: 27 Feb 2019
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace analyzes online consumer management, a practice in which customers monitor, report on, and—sometimes unwittingly—discipline workers through writing and posting online reviews. Based on case studies of the websites Yelp and Rate My Professors (RMP), Joshua Sperber analyzes how online reviewing, a popular contemporary hobby, tells us much about the collapse of the barriers separating work and leisure as well as our need for collective purpose and community wherever we can find it. This book explores the economic implications of online reviews, as reviews provide both valuable free content for websites and surveillance of, respectively, restaurant servers and college instructors.
Joshua Sperber is assistant professor of political science and history at Averett University.
