Consumer Profiles (RLE Consumer Behaviour)
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A01=Adrian Furnham
A01=Barrie Gunter
advertising
audience targeting
Author_Adrian Furnham
Author_Barrie Gunter
Benefit Segments
Category=JMJ
Category=KJS
Cigarette Brand Preferences
consumer psychology
Consumer Shopping Orientations
Data Interpretation Stage
Edwards Personal Preference Schedule
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Family Life Cycle
High Income Shoppers
Individual Level Reliability
lifestyle analysis
market segmentation
Market Segmentation Research
marketing
media consumption patterns
personality assessment
Played Back
Psychographic Analysis
Psychographic Measurements
Psychographic Profile
Psychographic Research
psychographic research methods
Psychographic Segmentation
Psychographic Studies
Psychographic Variables
Retail Store Image
Segmentation Findings
Segmentation Studies
Segmenting Consumer Markets
Sri International
Store Patronage Behaviour
Trait Factor Theory
Tv Exposure
Product details
- ISBN 9781138832459
- Weight: 362g
- Dimensions: 138 x 216mm
- Publication Date: 26 Nov 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
