Consumer Research
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€70.99
academic pluralism
advanced consumer culture studies
advertising
Advertising Ideology
Advertising Involvement
Aspirational Group
behaviour
Bpm
Category=JBFS
Category=KC
Category=KJSM
Christmas Shopping
Circuitous
Consumer Behaviour
Consumer Research
Country Music
cyberspace consumerism
Danse Macabre
Discriminative Stimuli
edge
Enlightened False Consciousness
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
from
Hedonic Reinforcement
ideology
Individual's Learning History
Individual’s Learning History
introspection
Major Semioticians
marketing methodologies
Matching Law
Paradigmatic Pluralism
personal
Picture Postcard
postcards
Postmodern Consumer Research
poststructuralist theory
qualitative marketing analysis
Radical Behaviourism
Radical Behaviourist Interpretation
researchers
semiotic interpretation
Sign Object Relations
SPI
subjective
Verbal Behaviour
Violate
Product details
- ISBN 9780415156844
- Weight: 940g
- Dimensions: 156 x 234mm
- Publication Date: 18 Dec 1997
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
