Consumer Value
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€78.99
aesthetic judgement
Affect Time Perceptions
behavior
Category=KJSM
Chocolate Ice Cream
Consumer Boycott
consumer psychology
consumption
Consumption Experience
Dark Play
Earl Grey
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ethical
ethical consumerism
Ethical Purchase Behavior
experience
Expressive Beauty
Extrinsic Means
Fashion Objects
Ideal Point
interactive
Interactive Relativistic Preference Experience
john
Juilliard School
Low Self-esteem Individuals
Market Space
marketing theory
materialism studies
Multiattribute Attitude Models
Nice Hot Cup
Nonaesthetic Qualities
Persona
preference
purchase
Queue Position
Reactive Counterpart
relativistic
Relevant Product Category
researcher
status consumption
value typologies in consumption
Vanilla Ice Cream
Violate
Von Wright
Product details
- ISBN 9780415191937
- Weight: 410g
- Dimensions: 156 x 234mm
- Publication Date: 03 Dec 1998
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience?
The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour.
This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality.
Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
