A01=Gordon Foxall
Applied Behavior Analysis
Attitudinal Behavioral Consistency
Author_Gordon Foxall
Behavior Analysis
Behavior Analysts
Behavior Setting
Behavioral Perspective Model
Business Studies
Category=JMA
Category=JMJ
Category=KC
Category=KJMV7
Category=KJS
Category=KJSM
Category=KJU
Consumer Behavior
Consumer Behavior Setting
Consumer Behaviour
Consumer Choice
Consumer Research
Consumer Situation
Consumer Theory
Consumer's Learning History
Consumer’s Learning History
Current Behavior Setting
Discriminative Stimuli
Economics
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Hedonic Reinforcement
High Informational
High Informational Reinforcement
Informational Reinforcement
Innate Innovativeness
Instrumental Conditioning
Low Informational Reinforcement
Marketing
Open Behavior Setting
Radical Behaviorism
Radical Behaviorist
Radical Behaviorist Interpretation
Product details
- ISBN 9781138962897
- Weight: 793g
- Dimensions: 138 x 216mm
- Publication Date: 01 Sep 2015
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.
The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices.
Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
