advertising history UK
African consumer
Age Group_Uncategorized
Age Group_Uncategorized
American Tv Programme
Annual Trade
Author's Private Collection
Author’s Private Collection
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B01=Erika Rappaport
B01=Mark J. Crowley
B01=Sandra Trudgen Dawson
British Advertising Agencies
British consumer culture
British consumption
British Rail
Category1=Non-Fiction
Category=JBCC
Category=JBFS
Category=JFC
Category=JFFT
Category=JHMC
Central Heating
comparative consumer cultures analysis
consumer society history
consuming behaviours
COP=United Kingdom
Credit Customers
Delivery_Delivery within 10-20 working days
Dress Reform Movement
Dress Reformers
economic instability
Empire Tea
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Football Specials
Football Violence
gender and consumption
Girl Friends
Irene's Photos
Irene’s Photos
Language_English
Large Families
leisure and identity formation
Lyons Corner Houses
mass consumption Britain
Matt Cook
Matt Houlbrook
Milk Bars
PA=Available
POSB
postwar economic culture
Price_€20 to €50
PS=Active
Queer Consumers
Queer Men
softlaunch
Ultra Violet Ray
West Germany
Young Men
Product details
- ISBN 9780857857392
- Weight: 538g
- Dimensions: 156 x 234mm
- Publication Date: 30 Jul 2015
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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In twentieth-century Britain, consumerism increasingly defined and redefined individual and social identities. New types of consumers emerged: the idealized working-class consumer, the African consumer and the teenager challenged the prominent position of the middle and upper-class female shopper. Linking politics and pleasure, Consuming Behaviours explores how individual consumers and groups reacted to changes in marketing, government control, popular leisure and the availability of consumer goods.From football to male fashion, tea to savings banks, leading scholars consider a wide range of products, ideas and services and how these were marketed to the British public through periods of imperial decline, economic instability, war, austerity and prosperity. The development of mass consumer society in Britain is examined in relation to the growing cultural hegemony and economic power of the United States, offering comparisons between British consumption patterns and those of other nations.Bridging the divide between historical and cultural studies approaches, Consuming Behaviours discusses what makes British consumer culture distinctive, while acknowledging how these consumer identities are inextricably a product of both Britain’s domestic history and its relationship with its Empire, with Europe and with the United States.
Erika Rappaport is an Associate Professor of History at the University of California, Santa Barbara, USA. Sandra Trudgen Dawson is an Instructor of History and Women's Studies at Northern Illinois University,USA. Mark J. Crowley is an Associate Professor in the School of History, Wuhan University, China.
