A01=Anjali Ram
Anjali
Author_Anjali Ram
Category=GTC
Category=GTM
Category=JBCT
Category=JBSF1
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eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Product details
- ISBN 9781433113437
- Weight: 430g
- Dimensions: 155 x 230mm
- Publication Date: 16 Jul 2014
- Publisher: Peter Lang Publishing Inc
- Publication City/Country: US
- Product Form: Hardback
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Consuming Bollywood is a major activity in the Indian diaspora and the revenue generated from diasporic audiences is growing exponentially. By combining extended qualitative interviews and textual analysis, this book provides an insightful analysis of how the women who are socially located in the Indian diaspora use the spectacle of Bollywood cinema to renegotiate cultural meanings of home, gender, belonging, and identity. By taking the experiences and interpretations of diasporic women as central, this book substantially adds to the literature on gendered and transnational identity in the context of migration and globalization. Furthermore, it considers the emergence of Bollywood as a potent global brand that is reconstituting cultural identities within a transnational, neoliberal, market-driven economy.
Anjali Ram (PhD in Communication, Ohio University) is Professor of Global Communication at Roger Williams University. She has published in journals such as Women’s Studies in Communication, Human Development, Mind, Culture, and Activity, and Culture and Psychology and in edited books such as Mediated Women, Communicating Ethnic and Cultural Identity, and Sociology of the Diaspora: A Reader.
