Acoustic Concert
advanced experiential consumption research
Al Dente
approach
Brand Consumer Connection
Burning Man
case
Case Vignette
Category=JBFS
Category=KC
Category=KJ
Category=KJSM
Communicative Staging
Compagnie De La
consumer
consumer behaviour theory
consumption
Consumption Experiences
Draught Guinness
edutainment industry studies
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
experiences
experiential
experiential co-creation
Experiential Context
Experiential Marketing Approach
Follow
Hayden Planetarium
Hedonic Consumption Experience
marketing
Nike Town
Omnipresent
Persona
Red Bull
Refocusing
restaurant
ritualisation in marketing
Rose Center
self-identity formation
semiotic analysis consumption
Sports Brands
theme
Unforgettable
USA
vignette
West Edmonton Mall
Young Man
Product details
- ISBN 9780415382434
- Weight: 521g
- Dimensions: 156 x 234mm
- Publication Date: 07 Dec 2006
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual’s daily life is made up of consuming experiences that can occur with or without a market relation.
Offering an overview of the consumption experience, it outlines a continuum of experiences of consumption that consumers go through, including:
-
- those that are mainly constructed by consumers around small items that comprise their daily life, such as organic products and non-profit or local associations
- those that have been co-developed by companies and consumers: tourism or adventure projects, rock concerts and cultural events
- those that have been largely developed by the companies where consumers are immersed in a hyper-real context such as fashion, sports brands, edutainment and retail.
Broad and comprehensive, this book provides a challenging vision of the consumption experience, which is an invaluable tool for all those studying marketing and consumer behaviour.
University of Bocconi, Italy European School of Management, Paris, France
