Consuming Traditions

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A01=Elizabeth Outka
Author_Elizabeth Outka
Category=DSBF
Category=JBFS
Category=NHD
eq_bestseller
eq_biography-true-stories
eq_history
eq_isMigrated=1
eq_nobargain
eq_non-fiction
eq_society-politics

Product details

  • ISBN 9780199921843
  • Weight: 346g
  • Dimensions: 234 x 155mm
  • Publication Date: 13 Sep 2012
  • Publisher: Oxford University Press Inc
  • Publication City/Country: US
  • Product Form: Paperback
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In an unprecedented phenomenon that swept across Britain at the turn of the nineteenth century, writers, advertisers, and architects began to create and sell images of an authentic cultural realm paradoxically considered outside the marketplace. Such images were located in nostalgic pictures of an idyllic, pre-industrial past, in supposedly original objects not derived from previous traditions, and in the ideal of a purified aesthetic that might be separated from the mass market. Presenting a lively, unique study of what she terms the "commodified authentic," Elizabeth Outka explores this crucial but overlooked development in the history of modernity with a piercing look at consumer culture and the marketing of authenticity in late nineteenth- and early twentieth-century Britain. The book brings together a wide range of cultural sources, from the model towns of Bournville, Port Sunlight, and Letchworth; to the architecture of Edwin Lutyens and Selfridges department store; to work by authors such as Bernard Shaw, E. M. Forster, Henry James, D. H. Lawrence, James Joyce, and Virginia Woolf.
Elizabeth Outka is an Associate Professor of English at the University of Richmond. She has published essays on modernism and British culture in Modernism/modernity, NOVEL and other publications.

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