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Contemplating Corporate Marketing, Identity and Communication

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Ad Astra
brand reputation management
branding
Buying Company
Category=KJC
Category=KJSA
Category=KJSP
Company's Stock Market
Company’s Stock Market
concepts
Congruous Form
consumer brand identification
Corporate Branding
Corporate Identity
Corporate Identity Management
Corporate Level Concepts
Corporate Marketing
corporate marketing theory development
corporate social responsibility research
Corporate Social Responsiveness
csr
CSR Activity
CSR Communication
CSR Communication Activity
CSR Expectation
CSR Perception
CSR Research
Dimension Organizational Climate
Employer Branding
employer branding strategies
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
image
Incongruous Form
level
Media Sentiment
Modern Business Schools
organisational identity
reputation
responsibility
riel
Self-congruity Theory
social
stakeholder engagement
Ta Te
van
Warwick Business School

Product details

  • ISBN 9780415577434
  • Weight: 490g
  • Dimensions: 156 x 234mm
  • Publication Date: 30 Jun 2010
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought.

Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights.

In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.
About

Klement Podnar is Head of Marketing Communication and Public Relations at the University of Ljubljana, Slovenia. He researches corporate identity, image and reputation, organizational identification, corporate communications and marketing and has published in numerous journals, including the Corporate Reputation Review and the Journal of Marketing Communications.

John M. T. Balmer is Professor of Corporate Marketing at Brunel Business School, UK. His articles on the corporate identity, corporate branding and corporate marketing have been published in leading journals including the California Management Review, the European Journal of Marketing and the Journal of Business Ethics. He is Founder, Chairman and Conference Organiser of the International Corporate Identity Group (ICIG).