alcohol consumption studies
Alive
audience
baby
behavior
Black Middle Class
Black Rock City
burning
Burning Man
Burning Man Project
Can
Category=JBFS
Category=KJ
Cherished Possessions
Chest Dowry
College Student Binge Drinkers
consuming
cross-cultural ceremonies
Cross-cultural Couples
Cross-cultural Wedding
Dowry Practices
Drinking Ritual
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
exchange
Fairy Tales
gift
Gift Exchange
Gift Exchange Rituals
Gift Giving
Gift Reception
Kwanzaa Celebrations
man
media representation rituals
Perfect Christmas
project
Public Disrobement
Ritual Audience
ritual meaning in consumer behavior
sacred iconography analysis
showers
social roles in ritual
Violate
White Wedding
workplace gift exchange
Young Man
Product details
- ISBN 9780805847796
- Weight: 498g
- Dimensions: 152 x 229mm
- Publication Date: 01 Oct 2003
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Paperback
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Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals.
In this volume, the first in the Marketing and Consumer Psychology series:
- a religious studies scholar talks about the media representation of ritual;
- communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption;
- a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and
- a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.
