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Contemporary Issues and Prospects in Business Development in Africa

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African Business
African business research trends
African countries
Anticorruption Agency
anticorruption policy Africa
anticorruption strategies
Anticorruption Strategy
Bibliometric Analysis
Board Gender Diversity
business development
Category=KJC
Category=KJS
corporate governance challenges Africa
Customer-centric Marketing
customer-centric marketing Africa
Di Tella
Domestic Credit
Editorial Review Board
EMs
endogenous African business
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ESCI
Export Diversification
Export Diversification Index
export diversification strategies
export diversificiation
gender board diversity
gender diversity boards
Harzing's Publish
Harzing’s Publish
Informal Institutions
Intercompany Cooperation
Interpersonal Confidence
Journal of African Business
Marketing Mix
Marketing Mix Activities
North America
Segment Marketing
Socioeconomic Development
South Sudan
SSA Country
strategic alliance governance
strategic alliances
SYS GMM Estimation
Uncertainty Avoidance

Product details

  • ISBN 9780367355296
  • Weight: 430g
  • Dimensions: 174 x 246mm
  • Publication Date: 24 Sep 2019
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Celebrating the 20th anniversary of the Journal of African Business, this book delves into contemporary issues in business and business knowledge development in Africa.

This collection of eight chapters—by fourteen distinguished scholars based in Africa, Europe, and North America—covers anticorruption strategies; domestic credit and export diversification; the challenges of doing business in African countries; the emergence of African endogenous businesses; board gender diversity; governance and performance of strategic alliances; customer-centric marketing in Africa; and the intellectual development of the Journal of African Business as the premier research outlet for African business since its inception in 2000. Each chapter offers a cogently differentiated perspective about business growth or business knowledge development in Africa.

Made up of contributions which are vividly and ingeniously written to be accessible to decision-makers and other non-experts, this book will be of interest to all those researching the development of business in Africa. This book was originally published as a special issue of the Journal of African Business.
About

Simon P. Sigué is a Professor of Marketing at Athabasca University, Canada, and the President of the Academy of African Business and Development. Under his editorship, the Journal of African Business was included in the Web of Science Emerging Sources Citation Index (ESCI), the ABS, and the ABDC lists of accredited journals.