Home » Contemporary Issues in Green and Ethical Marketing
Product Image

Contemporary Issues in Green and Ethical Marketing

€192.20
Quantity:
Ships in 10-20 days
Delivery/Collection within 10-20 working days
Shipping & Delivery
Category=KJMV7
Category=KJS
cross-cultural marketing research
demographic influences sustainability
Eco-Marketing
Environmentally Responsible Behaviour
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Ethical Consumption
ethical consumption patterns
Green Marketing
Marylyn Carrigan
Morven McEachern
pro-environmental psychology
social marketing strategies
sustainable consumer behaviour
Sustainable Consumption
sustainable consumption decision making

Product details

  • ISBN 9780415723824
  • Weight: 771g
  • Dimensions: 174 x 246mm
  • Publication Date: 11 Nov 2013
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
Secure checkout Fast Shipping Easy returns
Description

In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption activities of green and ethical consumers, the contributors point to some of the weaknesses identified in previous marketing research. The book also considers fundamental ways in which marketing academics and marketing practitioners can gain a more holistic understanding of the demographic, psychological and socio-cultural influences upon the green and ethical consumer. The contributors offer insights underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers, the joint efforts of which are needed to ensure a more ‘green’, ethical and sustainable marketplace.

This book was originally published as a special issue of the Journal of Marketing Management.
About
Morven G. McEachern is a Reader in Marketing at the University of Salford. Morven is also Director of The Centre for Social Business at the University of Salford, UK. Her research interests lie primarily in the area of ethical consumption and corporate social responsibility. She has published in a wide range of academic journals such as the Journal of Agricultural & Environmental Ethics, Journal of Marketing Management and Consumption, Markets and Culture. Marylyn Carrigan is Professor of Marketing in the Faculty of Business, Environment & Society at Coventry University, UK. Marylyn is also the Co-Director of The Centre for Trust and Ethical Behaviour (CETEB) at Coventry University. Her research interests include corporate social responsibility, marketing ethics, social marketing, and ethical consumption. She has published her work in several journals, including the Journal of Business Ethics, Psychology and Marketing, European Journal of Marketing, and International Marketing Review.