Contemporary Radio Programming Strategies
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A01=David T. MacFarland
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Author_David T. MacFarland
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Contemporary Radio Programming Strategies
Dense
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
expression
Expression Time
Fantasy Fulfillment
format
hour
Kinaesthetic Responses
Limited Playlist
listener
listening
Lo-fi Soundscape
Much
music
Music Mood
Music Presentation System
Music Programming
Playback
Radio Advertising Bureau
Radio Announcer
Radio Business
Radio Listening
Radio Music
Radio's Arena
sound
Sound Hour
Sound Wall
space
Stop Sets
time
Time Spent Listening
Tv Tuner
Young Men
Product details
- ISBN 9781138215672
- Weight: 420g
- Dimensions: 156 x 234mm
- Publication Date: 10 Apr 2018
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’
