A01=David Chaffey
A01=David Mill
academic communication online
Affiliate Program
Author_David Chaffey
Author_David Mill
Breadcrumb Trails
Category=CBW
Category=KJE
Category=KJS
Category=UDB
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Commercial Email
Complete URL
Destination Pages
digital copywriting
DOGGY TREATS
edit
Editing Online
effective digital content creation
electronic newsletters
email
Email Marketing
engine
eq_bestseller
eq_business-finance-law
eq_computing
eq_dictionaries-language-reference
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Follow
iew
Internet Explorer
jec
marketing
Meta Description Tag
Meta Keywords Tag
Meta Tags
Multimedia Developer
online readership analysis
positioning
Pte
search
Search Engine
Search Engine Algorithms
Search Engine Positioning
SEO
SERPS
Specialist Search Engine Optimizer
sub-editing techniques
Targeted Phrases
Tip
Title Tag
Touring
web content strategy
Product details
- ISBN 9780750663175
- Weight: 420g
- Dimensions: 156 x 234mm
- Publication Date: 05 Apr 2005
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source.
Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.
