A01=Susan Gunelius
Author_Susan Gunelius
books about content marketing
Category=KJS
Content marketing
content marketing books
content marketing guides
creating online content to market your business
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
how to market with online content
learn about online marketing
learn content marketing
learn to use content marketing
online content marketing guides
online marketing
online marketing techniques
promoting your brand online
web marketing
Product details
- ISBN 9781118007297
- Weight: 476g
- Dimensions: 185 x 229mm
- Publication Date: 07 Jun 2011
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Paperback
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Get the whole picture and learn to create a successful online content marketing program
Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.
- Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business
- Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid
- Shows how to create content and get it published online in long or short form
- Offers plenty of tips, case studies, and worksheets to ensure success
Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
Susan Gunelius is a 20-year marketing veteran and President and CEOof KeySplash Creative, Inc. Her marketing-related content appears onForbes.com, MSNBC.com, and other business-oriented sites. She is the author of Blogging All-in-One For Dummies and Google Blogger For Dummies. Susan speaks about these topics at events around the world.
