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A01=D Pountain
A01=David Robins
A01=Dick Pountain
advertising
african-american
art movement
Author_D Pountain
Author_David Robins
Author_Dick Pountain
authority
capitalism
Category=JBCC
Category=JMS
cinema
consumerism
consumption
dandies
entertainment
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethnicity
fashion
film
flaneurs
freedom
history
independence
insousiance
jazz
literature
marginalized
media
minorities
music
nonfiction
popular culture
popularity
psychology
race
rebellion
resistance
style
subculture
subversion
trends
untouchable

Product details

  • ISBN 9781861890719
  • Dimensions: 210 x 148mm
  • Publication Date: 01 Aug 2000
  • Publisher: Reaktion Books
  • Publication City/Country: GB
  • Product Form: Paperback
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Cool Rules introduces the reader to a new cultural category. While the authors do not claim to have discovered Cool, they believe they are the first to attempt a serious, systematic analysis of Cool’s history, psychology, and importance. The contemporary Cool attitude is barely 50 years old, but its roots are older than that. Cool Rules traces Cool’s ancient origins in European, Asian, and African cultures, its prominence in the African-American jazz scene of the 1940s, and its pivotal position within the radical subcultures of the 1950s and ‘60s. Pountain and Robins examine various art movements, music, cinema, and literature, moving from the dandies and flâneurs of the eighteenth and nineteenth centuries through to the expropriation of a whole cultural and psychological tradition by the media in the 1980s and ‘90s. What began as a rebellious posture adopted by minorities mutated to become mainstream itself. Cool is now primarily about consumption, as cynical advertisers have seized on it to create a constantly updated bricolage of styles and entertainments designed to affect the way people think about themselves and their society.
David Robins (Author)
David Robins is the author of Tarnished Vision: Crime and Conflict in the Inner City (1992).

Dick Pountain (Author)
Dick Pountain is a non-executive director of Dennis Publishing and a former reviews editor on Ink and Oz magazines.

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