Coping with Variety
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Product details
- ISBN 9781138313965
- Weight: 810g
- Dimensions: 152 x 219mm
- Publication Date: 18 Dec 2020
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
First published in 1999, this book explores pint points, compares and dates the development of product differentiation and variety. This book also analyses’ how firms have embraced a variety of ways of efficiently managing this verity though production, the design of the product as well as in the relations with the suppliers and distributors.
Jean-Jacques Chanaron CNRS Director, GERPISA and CSU-IRESCO, Paris, France. Takahiro Fujimoto (University of Tokyo, Japan). Daniel M.G. Raff (Wharton School, USA).
