Corporate Communication and Integrated Marketing Communication
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€77.99
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A01=Christina L. McDowell Marinchak
A01=Sarah M. DeIuliis
Age Group_Uncategorized
Age Group_Uncategorized
Audience and Stakeholders
Author_Christina L. McDowell Marinchak
Author_Sarah M. DeIuliis
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Branding
Business Communication Practices
Category1=Non-Fiction
Category=GTC
Category=KJP
Category=KJSP
COP=United States
Corporate Communication
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Integrated Marketing Communication
Language_English
Organizational Culture
PA=Available
Price_€50 to €100
PS=Active
Rhetorics and Ethics
softlaunch
Technological Age
Product details
- ISBN 9781498566827
- Weight: 327g
- Dimensions: 159 x 238mm
- Publication Date: 15 Jun 2023
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically, the authors analyze the historical development of corporate communication and IMC, the importance of rhetorically engaging audiences ethically, and the relationship between organizational culture and corporate communication and IMC practices. Drawing on a wide array of popular culture and industry examples, McDowell Marinchak and DeIuliis provide a practical approach and argument for bringing together corporate communication and IMC to better understand audience in business practices. In an age where the connection between consumption and identity are further compounded by communication technologies, this approach offers an ethical and pragmatic way to reach audiences beyond stakeholders. Scholars of communication, public relations, and business will find this book of particular interest.
Christina L. McDowell Marinchak is senior lecturer of marketing and management communication at Cornell University in the Nolan School of Hotel Administration at the SC Johnson College of Business.
Sarah M. DeIuliis is assistant professor in the Department of Communication and Rhetorical Studies at Duquesne University.
