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Corporate Communications

Lars Thoeger Christensen | Mette Morsing | George Cheney
€79.99
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A01=George Cheney
A01=Lars Thoeger Christensen
A01=Mette Morsing
Author_George Cheney
Author_Lars Thoeger Christensen
Author_Mette Morsing
business and management
Category=KJP
corporal project
Corporate Branding
corporate identity management
employee relations
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Integrated Communication
marketing
organizational communication
public relations

Product details

  • ISBN 9781412931038
  • Weight: 450g
  • Dimensions: 170 x 242mm
  • Publication Date: 18 Mar 2008
  • Publisher: SAGE Publications Inc
  • Publication City/Country: US
  • Product Form: Paperback
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Description
The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes.

The authors pose important questions such as:

- Where does the central idea of corporate communications come from?

- What are the underlying assumptions of most corporate communications practices?

- What are the organizational and ethical challenges of attempting truly `corporate′ communication?

Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.

Rewarding readers with a deeper understanding of corporate communications, the text will be a `must read′ for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.

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