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Corporate Imaginations
Corporate Imaginations
★★★★★
★★★★★
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€67.99
Regular price
€68.99
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Sale price
€67.99
A01=Mari Dumett
Age Group_Uncategorized
Age Group_Uncategorized
alison knowles
art and politics
art criticism
art criticism and theory
art history
art market
art politics
art theory
artist organization
artists collective
asian artists
Author_Mari Dumett
automatic-update
Category1=Non-Fiction
Category=AB
Category=ABA
Category=ACXJ5
Category=AFKV
Category=AGA
Category=JP
conceptualart
contemporary art
COP=United States
critical art practice
Delivery_Delivery within 10-20 working days
eq_art-fashion-photography
eq_isMigrated=2
eq_non-fiction
european artists
film and video art
flexus festivals
fluxus
george brecht
george maciunas
international artist
international artist group
Language_English
mieko shiomi
modern art
nam june paik
PA=Available
Price_€50 to €100
PS=Active
robert watts
softlaunch
Product details
- ISBN 9780520290389
- Weight: 1134g
- Dimensions: 178 x 254mm
- Publication Date: 15 Dec 2017
- Publisher: University of California Press
- Publication City/Country: US
- Product Form: Hardback
- Language: English
Delivery/Collection within 10-20 working days
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The first extended study of the renowned artists' collective Fluxus, Corporate Imaginations examines the group's emergence on three continents from 1962 to 1978, and its complexities, contradictions, and historical specificity. Its founder, George Maciunas, organized Fluxus like a multinational corporation, simulating corporate organization and commodity flows, a reflection of how he imagined critical art practice at that time. Despite the collective's critical stance toward the corporation, Fluxus shared aspects of the rising corporate culture of the day. In this book, Mari Dumett addresses the "business" of Fluxus and explores the larger discursive issues of organization, mediatization, routinization, automation, commoditization, and systematization that Fluxus artists both manipulated and exposed in bold relief. A study of six central figures in the group-George Brecht, Alison Knowles, Maciunas, Nam June Paik, Mieko Shiomi, and Robert Watts,-reveals how they developed historically specific strategies of mimicking the capitalist system.
These artists appropriated tools, occupied spaces, revealed operations, and, ultimately, "performed the system" itself by employing an aesthetics of organization, communication, events, branding, routine, and global mapping. Invoking "corporate imaginations," Fluxus artists proposed "strategies for living" as conscious creative subjects within a totalizing and increasingly global system, and demonstrated how these strategies must be repeated in an ongoing negotiation of new relations of power and control between subject and system.
Mari Dumett is an art historian and arts and culture writer living in New York City. She teaches at the Fashion Institute of Technology, SUNY, and the Institute for Curatorial Practice in Performance at Wesleyan University.
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