Corporate Information Factory
Today's corporate IT and data warehouse managers are required to make a small army of technologies work together to ensure fast and accurate information for business managers. Bill Inmon created the Corporate Information Factory to solve the needs of these managers. Since the First Edition, the design of the factory has grown and changed dramatically. This Second Edition, revised and expanded by 40% with five new chapters, incorporates these changes. This step-by-step guide will enable readers to connect their legacy systems with the data warehouse and deal with a host of new and changing technologies, including Web access mechanisms, e-commerce systems, ERP (Enterprise Resource Planning) systems. The book also looks closely at exploration and data mining servers for analyzing customer behavior and departmental data marts for finance, sales, and marketing.
CLAUDIA IMHOFF, PhD, is a Senior Vice President of Braun Consulting and a popular speaker for national and international events on the corporate information factory. Dr. Imhoff has coauthored three books dealing with different aspects of the corporate information factory, including Building the Customer-Centric Enterprise (Wiley), and is a columnist for business and technology magazines.
RYAN SOUSA has extensive experience implementing large customer relationship management solutions using the corporate information factory. He is coauthor of Data Warehouse Performance (Wiley) and can be contacted at rwsousa@earthlink.net.