Product details
- ISBN 9781835490105
- Weight: 478g
- Dimensions: 152 x 229mm
- Publication Date: 11 May 2026
- Publisher: Emerald Publishing Limited
- Publication City/Country: GB
- Product Form: Hardback
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Corporate Marketing Strategy offers a comprehensive treatment of the nature of relationships between companies, brands, and stakeholders in different regions of the world. The timely collection will serve as an important resource for international marketing and brand practitioners, who require more than anecdotal evidence, on important aspects relating to companies’ strategy, brands, identity, stakeholders, and reputation. The authors have blended an interesting mix of theory, primary research findings, and practice that will appeal to students, academics, and practitioners of international branding, identity, and marketing alike.
Pantea Foroudi is the business manager and solution architect at Foroudi Consultancy and is a member of the Marketing and Branding Department, Brunel Business School, London.
T C Melewar is Professor of Marketing and Strategy at the Business School, Middlesex University London, UK.
Charles Dennis is Professor of Digital Marketing and Consumer Behaviour at Newcastle University Business School, UK, and on the Editorial Advisory Board of International Journal of Consumer Studies.
