A01=Marvin N. Olasky
Animal Kingdom
Author_Marvin N. Olasky
bernays
Blue Eagle
Business Government Collaboration
Carl Byoir
Category=GTC
Category=JBCT
Category=NH
communication theory
corporate communication strategies
Corporate Public Relations
counselors
economic impact of publicity
edward
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
executives
Federal Bureau Of Investigation
history of public relations
Horror Movies
Interstate Commerce Commission
ivy
lee
media influence analysis
Morgan Guaranty Trust
NAM
Net Tons
NRA Code
partnerships
practitioners
private
PRSA Code
PRSA Leader
PRSA Member
Public Private Partnership
Public Relations Counsel
Public Relations Ethics
Public Relations Leaders
Public Relations Practitioners
Public Relations Usefulness
Publicity Manager
railroad
Railroad Executives
regulatory policy studies
Steel Executives
twentieth century public relations development
Young Man
Product details
- ISBN 9780415515498
- Weight: 350g
- Dimensions: 152 x 229mm
- Publication Date: 12 Feb 2011
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.
