Corporate Social Performance in Emerging Markets
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A01=Zs?fia Lakatos
A01=Zsofia Lakatos
activity
Author_Zs?fia Lakatos
Author_Zsofia Lakatos
Category=KJMV7
cee
Cee Country
Cee Region
country
cross-cultural management
CSR
CSR Activity
CSR Branding
CSR Initiative
CSR Practice
CSR Report
CSR Strategy
czech
Environmental Issues
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
EU Sustainable Development Strategy
executive interviews
federal
Goli Otok
GRI Standard
HBLF
John III
NATO
organisational ethics
OTP
PKN
PKN Orlen
Pontis Foundation
post-socialist economies
region
republic
Responsible Business Forum
responsible leadership strategies
SAB
SAB Miller
socialist
stakeholder engagement
sustainable business models
yugoslavia
Product details
- ISBN 9781138414693
- Weight: 453g
- Dimensions: 138 x 216mm
- Publication Date: 28 Jun 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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When it comes to perceptions of what is a sustainable economy and how it may be realised, companies expanding into Central and Eastern European markets face the challenge of diverse people, attitudes and history. Corporate Social Performance in Emerging Markets provides an effective tool for companies to help them engage in CSR activities and become a responsible company in CEE countries such as Poland, Hungary, the Czech Republic, Slovakia, Croatia and Slovenia. It does this by enabling them to focus on the difference of stakeholders and their attitudes to those of Western Europe. The author, Zsófia Lakatos, provides a review of the major differences between the various CEE countries, supported by interview research from leading executives in some of the blue-chip companies already operating in the region.
Zsófia Lakatos is Managing Director of Hill + Knowlton, Hungary and Vice-President of the Hungarian PR Association.
