Corporate Social Responsibility for Sustainable Tourism
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Product details
- ISBN 9780367582579
- Weight: 520g
- Dimensions: 174 x 246mm
- Publication Date: 30 Jun 2020
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This comprehensive volume considers the corporate social responsibility (CSR) of tourism and hospitality firms towards stakeholders, exploring CSR in terms of broad stakeholder accountability by considering both the scope of reporting and the quality of stakeholder engagement. The authors analyse how CSR contributes to shareholder accountability (i.e. as financial performance) by developing a multiple attribute decision-making model to deploy CSR resources, analysing how CSR contributes to the management of systematic risk as part of an internationalisation strategy, and showing how philanthropy is used as a legitimisation tool.
The authors then review how managers negotiate CSR priorities within their organisational strategy by accounting for the utility gained by family firms from ecological and social outcomes in comparison with profit outcomes, analysing the trade-offs of co-constructing a sustainability innovation and weighting factors in water planning. They also review how employees are central to the delivery of CSR actions by exploring how green organisational culture affects organisational citizenship behaviour, how organisational green practices impact an organisation’s image and its customers’ environmental consciousness and behavioural intentions, and how organisational CSR affects employee pro-environmental citizenship and tourists’ pro-environmental citizenship. The book concludes by reviewing the role of consumers in CSR with ten strategies to close the consumers' attitude-behaviour gap and an account of how customers’ trust is a mediator between CSR, image and loyalty.
This book was originally published as a special issue of the Journal of Sustainable Tourism.
Xavier Font is Professor of Sustainability Marketing at the University of Surrey, UK. His research focuses on understanding reasons for pro-sustainability behaviour and market-based mechanisms to encourage sustainable production and consumption.
Jennifer Lynes is Associate Professor and Director of Canada’s leading undergraduate program in environment and business at the University of Waterloo, Canada. Her research focuses on the intersection of sustainability and marketing, particularly with respect to the live music industry.
