Corporate Social Responsibility, Sustainability and Public Relations
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A01=Donnalyn Pompper
Author_Donnalyn Pompper
Bottom Line Earnings
Brenda Colatrella
Business Case
business ethics
Calvert Social Index
Category=KC
Category=KJG
Category=KJMV7
Category=KJSP
corporate reputation
corporate social responsibility
David Stangis
Employee Volunteer
Employee Volunteer Programs
environmental communication
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eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Ethic CSR
GRI Guideline
Managing Organization Public Relationships
MBA Program
Public Relation CSR
public relations
Public Relations Counselors
Public Relations Curriculum
Public Relations Ethics
Public Relations Insider Activist
Public Relations Practitioners
Qualified CSR
Separate Ethics Courses
Strategic Conflict Management
sustainability
Sustainability Reporting
UK Taxpayer
Undergraduate Public Relations
Vice President Public Affairs
Product details
- ISBN 9781138743502
- Weight: 400g
- Dimensions: 156 x 234mm
- Publication Date: 13 Apr 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people? This book invokes postmodern and critical theories of PR to inspire and empower public relations practitioners to transform organizations into ethical, authentic and transparent public sphere members.
Donnalyn Pompper is Professor and Endowed Chair in Public Relations at the University of Oregon, USA
