Counter-Cola
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€92.99
20th century
21st century
A01=Amanda Ciafone
Author_Amanda Ciafone
brand images
brands
business
Category=JBCC4
Category=JBCT
Category=KJZ
Category=KNAC
central to daily life
coca cola company
commodities
common good
corporation
corporations
cultural homogenization
developmentalist
economic transformations
environmental justice
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
fights for workers rights
global capitalism
injustices of daily life
liberal
national economic interests
neoliberal
products
public health
pursuit of corporate power
Product details
- ISBN 9780520299016
- Weight: 680g
- Dimensions: 152 x 229mm
- Publication Date: 28 May 2019
- Publisher: University of California Press
- Publication City/Country: US
- Product Form: Hardback
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Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the twentieth and twenty-first centuries.
Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits.
Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits.
Amanda Ciafone is Assistant Professor of Media and Cinema Studies at the University of Illinois at Urbana-Champaign.
