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Counterfeit Luxury and Consumption

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anti-counterfeiting strategies
Brand management
Category=JBFS
Category=KJS
Consumer behaviour
consumer behaviour research
Counterfeit brands
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eq_business-finance-law
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eq_nobargain
eq_non-fiction
eq_society-politics
Ethical consumption
luxury brand protection
Luxury brands
Luxury consumption
luxury goods counterfeit demand analysis
Luxury marketing
marketing ethics luxury
Purchasing behaviour
risk perception theory
sociocultural influences consumption

Product details

  • ISBN 9781032831183
  • Weight: 590g
  • Dimensions: 156 x 234mm
  • Publication Date: 25 Jun 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive understanding of this phenomenon is crucial. This book provides a holistic approach to explore counterfeit luxury consumption.

This edited volume seeks to identify new trends by examining three levels of analysis. First, it explores the macro level related to the brand, including corporate decisions and marketing strategies. Second, the meso level focuses on the influence of interpersonal and sociocultural contexts. Thirdly, the micro level examines intrapersonal and situational contingencies. With contributions from international experts, the book provides broad perspectives from both the demand and supply side of luxury counterfeiting, offering valuable insights to help mitigate the issue and improve counter strategies.

Counterfeit Luxury and Consumption will be of interest to researchers, postgraduate students, and policymakers across the fields of luxury management, marketing, consumer behavior, brand management, and ethical and responsible business.
About

Cláudio Félix Canguende-Valentim is an assistant professor at Instituto Superior Politécnico Jean Piaget de Benguela, Angola.

António Carrizo Moreira is an assistant professor with habilitation at DEGEIT, University of Aveiro, Portugal.

Vera Teixeira Vale is an assistant professor with habilitation at DEGEIT, University of Aveiro, Portugal.