Product details
- ISBN 9781032949918
- Weight: 200g
- Dimensions: 152 x 229mm
- Publication Date: 14 Apr 2025
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
Courage can shape our lives, as well as the workplace and business outcomes. Willingness and ability to take risks make space for major decisions. And it’s more than something to admire in others: courage can be learned, and this book will teach you.
Building on examples from a 30‑year international career in marketing, coaching, and political activism, Florence Guesnet introduces the pioneering concept of the "courage zone." This shifts courage from unattainable heroism to a competence that can be built with five steps: recognize fear, perceive your heart’s desires, analyze reality, make a decision, and take the step. The book begins by strengthening the reader’s courage as an individual, inspiring a bold mindset and vision, and including hands‑on exercises. The book then goes on to show readers how to carry their courage into organizations and inspire others, addressing questions of governance, strategy, and everyday team encouragement against the backdrop of 21st century demands and typical paralyzing fears.
Current and aspiring leaders in small, medium to large organizations will be empowered to take risks, surmount obstacles, and grab opportunities with this book’s effective tools to build courage in themselves and their teams.
Florence Marie Guesnet is a graduate economist author, executive coach, and marketing executive with an international career at companies like Procter & Gamble, Estée Lauder Companies, and Heineken International. In her work, she empowers individuals and teams to go for ambitious goals, effective strategies, and courageous action. Florence is German‑French, mother of three adult children, married, and lives in Cologne, Germany.
