Courage to Choose Yourself

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A01=Mimi Ikonn
Author_Mimi Ikonn
Awakening intuition
Category=VSPM
Category=VSPQ
Category=VXA
Emotional intelligence habits
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_mind-body-spirit
eq_nobargain
eq_non-fiction
eq_self-help
forthcoming
Intentional living
personal transformation
Reclaiming you

Product details

  • ISBN 9781837826544
  • Dimensions: 150 x 210mm
  • Publication Date: 23 Jun 2026
  • Publisher: Hay House UK Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Stop performing. Start aligning.
A powerful guide to remembering who you are—and designing a life that honours that truth.

Life transitions have a way of pulling the ground out from under us – even when everything looks fine from the outside. What’s disorienting isn’t just the change itself, oftentimes it’s no longer knowing how to move forward.


We’re taught to chase happiness through achievement, approval, and constant self-improvement. But real transformation doesn’t come from doing more. It comes from remembering who you are beneath the roles you play, the expectations you carry, and the noise you’ve learned to ignore.


In The Courage to Choose Yourself, entrepreneur and co-founder of the global wellness brand Intelligent Change, Mimi Ikonn, offers a soulful yet practical guide to intentional living. With warmth and honesty, she explores the real work of change – the identity shifts, the quiet discomfort and the courage it takes to acknowledge when a life no longer fits.


Blending grounded insight with accessible tools, Mimi guides readers through the seven-stage framework that she developed through lived experience – one that mirrors the natural cycles of personal change.


Sleeping – Recognizing the invisible scripts shaping your life
Waking – Listening to the quiet voice you’ve been ignoring
Choosing Saying yes to alignment over approval
Transitioning – Releasing what no longer fits, even when it’s uncomfortable
Overcoming – Reclaiming your strength from fear and self-doubt
Believing Trusting yourself and the path unfolding before you
Embodying – Living fully as your authentic, grounded self


Whether you’re navigating a clear life transition or carrying the quieter ache of misalignment, The Courage to Choose Yourself meets you where you are and offers the clarity, compassion, and courage to reroute, reset, or begin again.

Mimi Ikonn is an influencer, serial entrepreneur, and the co-founder of global wellness brand Intelligent Change. Born in Baku, Azerbaijan, she emigrated with her family to Toronto, Canada, when she was a teenager. Here, she set up Luxy Hair, a premium haircare company that amassed more than 3 million YouTube subscribers and 250,000 customers in 165 countries over the next 8 years. In 2018, she cofounded Intelligent Change, the wellness brand that pioneered the mindfulness journal movement with The Five-Minute Journal, which has sold over 2 million copies worldwide. The brand's tools and teachings have helped millions live with greater intention, presence, and alignment in their everyday lives. This is her first book. www.intelligentchange.com

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