A01=Gary Hennerberg
advertising
Author_Gary Hennerberg
business & economics
Category=KJS
Category=KJSG
digital marketing
direct
e-commerce
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
marketing
psychological aspects
sales & selling
sales promotion
Product details
- ISBN 9781630476984
- Dimensions: 152 x 228mm
- Publication Date: 26 May 2016
- Publisher: Morgan James Publishing llc
- Publication City/Country: US
- Product Form: Paperback
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Crack the Customer Mind Code upends customary marketing approaches and takes a deeper approach to more successful selling. Based on an analysis of successful marketing campaign patterns, Crack the Customer Mind Code teaches the reader how to align marketing messages that leverage the mind’s natural progression to “yes” through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customers to give themselves permission to act. With this proven process, organizations can create stronger sales-producing marketing campaigns when the message is aligned with the way in which marketing information is absorbed and processed.
Gary Hennerberg is a veteran marketing professional, equally accomplished in the dual roles of copywriter/creative director and analytic consultant. He has created and overseen hundreds of marketing campaigns that have reached tens of millions of households and businesses around the world. He is in demand as a consultant, speaker, trainer, and author.
